Brand Manager



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HOT 热招职位



Job Title


Report to

Brand Manager


Team Leader


Implements a consumer-based marketing strategy for one or more of the organization's brand/ products/services to meet established sales or market share targets; conducts competitor/consumer study; monitors and analyzes product performance, market trends, consumer behavior etc; Lead new product development and design with high exposure to global headquarter network; knowledge base acquired from several years of experience in FMCG; works independently; may coach other professionals.

Marketing Planning

• Support line manager in developing the overall strategic NI/ portfolio and brand plan which drives brand's volume, profit and share objectives, as well as building brand equity

• Monitor competitive activities, brand health and brand share. Develop analysis, implications and recommendation for brand and product line

• Consumer Insights:Work with in-house and external research agencies to manage research projects execution Cascade the learnings to advertising agency and product design

New Products and Package Development

• Manage and lead the commercialization process for new product/packaging launch via working closely with related functions and advertising agencies

• Work with research team to execute all research projects and utilize the key findings to refine and optimize product formulation and packaging ideas

• Lead the development of marketing materials ie POSM, channel activation tools, to support the launch

• Monitor new product launch in market result and develop fact based analysis and conclusions

• Support Line Manager in uploading BAM documents in the system in a timely manner

Advertising Development and Agency Management

• Support line manager in managing creative development and key milestones delivery for respective brand

• Monitor the execution of all projects and ensure prompt delivery in relation to overall marketing schedule

Performance Management

• Monthly track and anaysis brand performance, with key conclusions on the result and the analysis on the reasons/factors that lead to such results


Drives Execution

• Delivers Results (Proficient)

• Imports and Exports Good Ideas (Proficient)

Unleashes Potential

• Develops and Inspires Others (Proficient)

• Lives the Values (Proficient)

Functional Skills

• Understanding consumers and develop insights (Proficient)

• Understanding of how to define brand positioning and architecture and build brands & brand equity (Proficient)

• Brand and business health analysis (Proficient)

• Creating consumer marketing objectives, strategies & plans (Proficient)

• Create locally relevant brand communications (Proficient)

• Seeking innovative platforms/plans to connect w/ consumers (Proficient)

• Financial analysis (Proficient)

• Revenue management / (understand channel, pack, price dynamics, etc.) (Competent)

• Portfolio management (Proficient)

• New product development and CSD innovation competencies (Proficient)

• Media management (Proficient)

• Understands how to utilize marketing assets and strategic alliances to create stronger connections w/ consumers (Proficient)

• Create profitable volume driving promotions (Proficient)

• Understand how to leverage & best manage agencies (briefs, evaluations, etc.) (Proficient)

Independent Judgment: Typically receives assignments in the form of results expected, due dates and general procedures. Work consists of a variety of tasks/responsibilities where specific procedures do not exist.

Knowledge & Experience: 3-6 years of marketing experience in multinational FMCG companies, eCommerce experience is a plus but not must

Education & Professional Qualification:Bachelor degree or above, preferably in Marketing or related field

Language Requirements:Excellent written and oral English & Chinese skills